The residents of Marysville are feeling for people in Dunalley, the picturesque fishing village almost wiped off the map in the Tasman Peninsula bushfires.
Marysville Chamber of Commerce president David Stirling told AAP that he and other town residents know what the Dunalley community is going through.
"Our thoughts are with the people of Dunalley and we know exactly what they are going through," Mr Stirling said.
"We didn't want what happened to us, to happen to anybody else."
Mr Stirling had five businesses destroyed in the February 2009 Black Saturday inferno but has rebuilt and is running the Tower Motel at Marysville along with other accommodation and retail businesses.
"The best thing the Dunalley community can do is focus on itself, look after itself and the other bits and pieces will sort themselves out," he said.
"Stick together as a community."
He said Marysville, which lost 34 people on Black Saturday, had shown that a community devastated by fire can rebuild itself.
"Marysville has rebounded. We've opened up the town and are doing business again," he said.
But Mr Stirling said media reports had painted the town as a danger spot during the current heatwave whereas he believed it was safer now than it's ever been.
"We want people to come up here during the holidays," he said.
"The people of Marysville certainly wouldn't be here if they felt it wasn't safe.
"We rely on tourism and people can repay us by coming back."