Around 115,000 people are expected to flock to the annual Woodford Folk Festival, which kicks off today on Queensland's Sunshine Coast.

The six-day event will feature over 430 acts.

This year's line-up ranges from music to politics, with speeches from former prime minister Bob Hawke and Federal Opposition MP Malcolm Turnbull.

Fifteen-thousand festival-goers will camp on-site.

Festival general manager Amanda Jakes is expecting numbers to be up by at least 15 per cent on last year.

"We know after a really good festival - which last year was a spectacular event, beautiful weather - that we were going to have growth this year and now our pre-sales through the year have indicated that trend," she said.

"What has created the festival has been that goodwill and word of mouth from people that are coming to the event that are telling their friends to make plans to come to Woodford.

"We can see that from the activity on the social media sites that it's a community place, people are saying 'come and meet you here'. "