AP TELEVISION - AP CLIENTS ONLY
Tel Aviv, Israel - November 28, 2013
1. Pan down from high rise to people on street using cellphones
2. Various inside sparse 'cell buddy' workspace
3. Chairman of Cell Buddy demonstrating app. SOUNDUP: "Let's say you just landed in France and you opened up the app and you click on purchase a plan..."
4. Various outside and inside SIM Free mobile phone shop
5. SOUNDBITE: (English) Eliyahu Vahaba, Owner of SIM Free shop: (see transcript below)
6. Zoom out of sim card board at Cell Buddy office
7. Mid shot of app demo
8. SOUNDBITE: (EngIish) Ofir Paz, Chairman, Cell Buddy: (see transcript below)
9. Cell Buddy workers testing the sim card board
IT'S A PROBLEM PLAGUEING MANY INTERNATIONAL TRAVELERS: STEEP ROAMING CHARGES FOR USING A CELLPHONE ABROAD.
A START-UP COMPANY IN ISRAEL SAYS IT'S FOUND A SOLUTION_ A MOBILE PHONE APP CALLED "CELL BUDDY".
UPSOUND of Ofir Paz demonstrating app: "Let's say you just landed in France and you opened up the app and you click on purchase a plan..."
THE DEVELOPERS OF 'CELL BUDDY' SAY THEY'VE COME UP WITH A UNIVERSAL UNLOCKED SIM CARD THAT CONNECTS TO VIRTUALLY ANY MOBILE NETWORK - -
ELIMINATNG THE NEED TO BUY A LONG-DISTANCE PLAN AHEAD OF TIME, SWITCH CARDS, OR STAND IN LINE AT KIOSKS TO BUY A LOCAL SIM CARD.
SOUNDBITE: (English) Eliyahu Vahaba, Owner of SIM Free shop:
"I think it's a really good idea. A lot of tourists come from different places in the world and ask for a SIM card and if they have the option to choose the carrier, the cheapest carrier, I think it's going to be a great solution to save money."
"CELL BUDDY" SAYS THE TECHNOLOGY INVOLVES PUTTING ALL THE INTERNATIONAL SIM CARDS ON 'THE CLOUD' SO THEY CAN BE CONNECTED. USERS SIMPLY OPEN THE APP TO FIND A LIST OF CARRIERS AND CALLING PLANS OFFERED IN THE LOCAL MARKET.
SOUNDBITE: (EngIish) Ofir Paz, Chairman, Cell Buddy: "No hassle kind of purchasing. Everything is done online through our app and we've never seen before any kind of marketplace which enables this kind of deal-making in this mobile world."
"CELL BUDDY" IS IN THE FINAL STAGES OF TESTING AND IS EXPECTED TO HIT THE MARKET BY THE MIDDLE OF NEXT YEAR.
Hannah Buchdahl, Associated Press