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AP TELEVISION - AP CLIENTS ONLY
Washington - November 1, 2013
1. SOUNDBITE (English) Jennifer Agiesta, AP Director of Polling:
"The AP-CNBC poll sought to gauge public opinion on the upcoming Twitter IPO // The American public is generally pretty skeptical about the Twitter IPO. Most say it's not going to be a good investment. And that's in contrast with what we found in an AP-CNBC poll last May about the Facebook IPO - most people did say they thought Facebook would be a good investment and would be successful in the long-term. But there's much more doubt about Twitter's ability to be a long-lasting company. // About a third say they think that Twitter will be around in five years, and there aren't that many people using it so far. Only about 20-percent of Americans say they have a Twitter account themselves. And another ten percent have looked at the site to read someone's Twitter timeline or feed. // And I think that the poll reveals that some of the ways that Twitter might seek to monetize itself aren't necessarily the way that people actually use Twitter, which could be impacting their views of the IPO. // Overall, not many Twitter users say they use it as a second-screen experience when they're watching live TV or sporting events, and only about half say they turn to it in the instance of breaking news. // For individual investors, I think it's worthwhile to note that there's just not that much confidence among the American public that social media has staying power. Many say that Facebook or LinkedIn or Pinterest or Twitter - that none of those really have the ability to be a successful company in five years.//So they're not committed to these networks despite high levels of usage.
As Twitter's highly-anticipated IPO approaches, an Associated Press-CNBC poll finds the micro-blogging site faces a skeptical pool of investors, and a public that is largely disengaged from its service. Only a narrow majority of Twitter's more frequent users say it's likely the site will be successful five years from now.
Among the findings: a little over a third (36 percent) say buying stock in Twitter would be a good investment, and nearly half (47 percent) say it would not be a good investment. In a similar poll conducted last May in advance of Facebook's IPO, 51 percent of respondents said they thought Facebook would be a good investment.
This latest poll suggests a broad skepticism about social media's staying power.
About a thousand Americans (ages 18+) were interviewed by telephone between October 25-27, 2013 for the poll, which has a sampling error of plus or minus three percentage points.