McDonald's drive to create healthier offerings hasn't been producing healthier results. Its global sales at stores open at least a year rose less than one percent in the last quarter despite the menu changes, and last month, those sales fell a fraction.

Profit at the world's largest restaurant chain rose 4 percent, but McDonald's didn't sound very optimistic about its outlook. It sees comparable store sales continuing to be flat this month and profit margins to fall in the fourth quarter.

CEO Don Thompson said, "While we are focused on our near-term performance, the current environment continues to pressure results."

But it may be more than just the slow economy. Its introduction of healthier menu items doesn't seem to be pulling in more consumers. Just last month, it announced it would offer customers a choice of veggies or fruits in place of fries for its value meals. It had earlier added oatmeal and chicken wraps. But it has also had to discontinue its fruit and walnut salads.

At the same time, its rivals like Wendy's have been winning over customers with far less healthier new products such as Wendy's 680 calorie Pretzel Bacon Cheeseburger.

McDonald's said it's hiking its dividend 5 percent. But that didn't attract investors. McDonald's shares slumped at the market open. Its stock has been flat this year, while Wendy's has nearly doubled.


Publishing Services International Limited (PSIL) is the publisher and operator of a worldwide network of online news sites dedicated to delivering fair, accurate and relevant reporting from a variety of the world’s most trusted sources – from the biggest cities to the smallest towns.

We deliver positive and powerful messages to our readers, providing up‑to‑the‑second news that matters to the individual.

Our promise is to serve communities and individuals worldwide, delivering information that hasn’t always been available to them. We will give them back a voice – a voice that’s empowering because it is theirs – and provide a platform to communicate between themselves and the world.

We believe people are not just generic demographics; they are individuals with their own preferences and curiosities. We are about understanding these individuals, listening to them, and serving them.

We are the new pioneering spirit of news – we’re not talking to everyone, we’re talking with every one.

If you want your news, your voice, your way, on your time – we’ve got news for you.




If you have any questions or concerns please email us on


  • Australia, Toll Free 1-800-983-421
  • Hong Kong, Toll Free 800-906-187
  • Singapore, Toll Free 800-852-3871
  • USA/Canada, Toll Free 1-800-830-4132

Advertise With Us

Interested in being awesome?
Contact us by email or phone.