SHOTLIST:

AP TELEVISION - AP CLIENTS ONLY

Miramar - September 9 2013

1. Wide of grocery store aisle

2. Row of salsa bottles on shelf

3. Tight of ketchup bottles with zoom out

4. tight of bag of tortillas being taken off sheld

5. Medium of row of bread

6. Medium of taco kit being placed in shopping cart

7. SOUNDBITE (English): Laura Porter/Grocery Shopper (transcript below)

North Miami Beach - October 16 2013

8. Tight of bowl of food at Chipotle

9. Tight of girl eating food

Las Vegas - November 4 2012 FILE FOOTAGE

10. File footage of Hispanic grocery store

11. Tight of Hispanic ordering cake

North Miami Beach - October 16 2013

12. Food being served at Chipotle

New York - October 7 2013

13. SOUNDBITE (English): Darren Seifer/Food & Beverage Analyst (transcript below)

North Miami Beach - October 16 2013

14. Tight of a burrito being rolled up

15. SOUNDBITE: Salimah Kemp/Chipotle Diner (transcript below)

Miramar - September 9 2013

16. Pan of chipotle and jalapeno cans on grocery shelf

North Miami Beach - October 16 2013

17. Kemp eating her burrito

18. Medium of burrito bowls being prepared at Chipotle

VOICE-OVER SCRIPT:

AT JUST ABOUT ANY GROCERY STORE IN THE U.S., YOU'LL LIKELY FIND HISPANIC INGREDIENTS HAVE OVERTAKEN ENTIRE AISLES - JUST LOOK AT ALL THESE SALSA OPTIONS.

BUT SALSA OVERTAKING KETCHUP AS AMERICA'S NO. 1 CONDIMENT WAS JUST THE BEGINNING. TODAY, TORTILLAS OUTSELL MOST OTHER BREADS AND PACKAGED TACO KITS HAVE BECOME A G-TOMEAL FOR EVERY AMERICAN KITCHEN.

SOUNDBITE (English): Laura Porter/Grocery Shopping

"Maybe about once or twice a month…I made beef tacos."

WELCOME TO THE TASTE OF AMERICAN FOOD IN 2013.

WITH HISPANICS MAKING UP MORE THAN A QUARTER OF THE U.S. POPULATION TODAY _ AND GROWING FAST _ EXPERTS SAY THIS CHANGE IS DRAMATICALLY FLAVORING THE AMERICAN CULINARY EXPERIENCE.

SOUNDBITE (English): Darren Seifer/Food and Beverage Analyst

"….even those Hispanics who have been born in this country who have been raised in American pop culture, when it comes to food they still seem to be clinging onto those traditions of Latin America."

AND THAT'S INFLUENCING HOW THE REST OF THE COUNTRY EATS.

SOUNDBITE (English) David de Kanter, Director of business development at Fiesta Mart Inc. in Houston, Texas

"Regular Americans, as time progresses, have embraced many of the foods that other folks around the world pretty much take for granted."

THE COUNTRY'S PALATE IS ALSO GETTING SPICIER, WITH CHILI AND CHIPOTLE POPPING UP IN STORES AND RESTAURANTS.

IT'S THE AMERICAN MENU BEING REWRITTEN - ONE DASH OF FLAVOR AT A TIME.

SUZETTE LABOY, ASSOCIATED PRESS

 

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