Cricket Australia has been accused of censoring an anti-alcohol advert because it conflicts with lucrative sponsorship in the Ryobi Cup.

It's come under fire for knocking back an advertisement that said: "alcohol and sport don't mix."

Fairfax Media reports that the main sponsor of the Western Australian Cricket Association, Healthway, was told to change its ad, with the alternative now reading: "Under 18. No Alcohol. The Safest Choice."

The sponsorship deal between Carlton & United Breweries and Cricket Australia is reported to be worth tens of millions of dollars.

Mike Daube, from the McCusker Centre for Alcohol and Youth, isn't happy.

"This is appalling censorship by Cricket Australia," he told Fairfax.

"Their priorities are clear. They are keen to protect their alcohol sponsors from messages that might offend them but do nothing to stop alcohol promotion that might offend health-promoting sponsors."

However, a Cricket Australia spokesman has told the newspaper that the ad wasn't refused because it conflicted with other sponsors' messages.

He says, instead, Cricket Australia's view is that the relationship between alcohol and sport is one of consumption in moderation.

"We believe Australian cricket has a responsible relationship with alcohol," the spokesman said.

"It is better to engage with the reality that many fans enjoy a responsible drink than it is to turn them off with a prohibition message they don't believe."

About News.net

Publishing Services International Limited (PSIL) is the publisher and operator of a worldwide network of online news sites dedicated to delivering fair, accurate and relevant reporting from a variety of the world’s most trusted sources – from the biggest cities to the smallest towns.

We deliver positive and powerful messages to our readers, providing up‑to‑the‑second news that matters to the individual.

Our promise is to serve communities and individuals worldwide, delivering information that hasn’t always been available to them. We will give them back a voice – a voice that’s empowering because it is theirs – and provide a platform to communicate between themselves and the world.

We believe people are not just generic demographics; they are individuals with their own preferences and curiosities. We are about understanding these individuals, listening to them, and serving them.

We are the new pioneering spirit of news – we’re not talking to everyone, we’re talking with every one.

If you want your news, your voice, your way, on your time – we’ve got news for you.

 

FAQs

Email

If you have any questions or concerns please email us on support@news.net

Phone

  • Australia, Toll Free 1-800-983-421
  • Hong Kong, Toll Free 800-906-187
  • Singapore, Toll Free 800-852-3871
  • USA/Canada, Toll Free 1-800-830-4132

Advertise With Us

Interested in being awesome?
Contact us by email or phone.

Cancel