It has been nearly 15 years since Snowtown in rural South Australia gained infamy for one of the most gruesome serial killings in the country's history.
In 1999 the remains of eight people were discovered in six barrels of acid inside a disused bank in the main street.
Since then the quaint town off National Highway One has been known for all the wrong reasons.
Now the community that has become synonymous with the "bodies-in-the-barrels" case is attempting to re-brand itself as it celebrates its 135th birthday.
Snowtown publican Phil Hyde says no locals were involved in the murders and it should be known for other reasons.
"It's just one of those things that occurred, it wasn't very nice, so we've pretty much moved on," he said.
Hundreds are expected to pack the main street this weekend for the birthday festivities.
It coincides with the opening of the stage two of the Snowtown wind farm.
Once complete it will be the largest operating wind farm in the state and the second largest in the nation, supplying the equivalent of 10 per cent of South Australia's electricity.
Locals are using the event to re-brand the town as the wind energy capital of the state.
Snowtown Lions Club treasurer Alan Large says it marks a fresh start for the town, steeped in a rich rural history.
"Nobody seems to object against them, they're a benefit for the town labour-wise and also they're putting money into the community," he said.
However, some residents believe the high-profile mass murder case should be embraced by the town.
Antique shop owner and long-time resident, Rosemary Josephs, says the gruesome events have been good for business.
The 79-year-old sells murder memorabilia, including magnets about Snowtown being a "barrel of fun", and statues of barrels with legs poking out the top.
"They weren't interested in tea towels or mugs, they wanted something weird," she said.
Mrs Josephs says visitors are genuinely intrigued at the story behind the murders.
"I thought it was a little bit macabre but it's what people want," she added.
Many residents, including Max Atkinson, agree the attention is nothing to shy away from.
"People still come through and photograph the bank and stand in front of it but it really, it's good publicity really," he said.
For the folk of Snowtown, it is hoped the turbines will also generate a new yarn to talk about.