STORY: Virgin Group founder Richard Branson, involved in such ventures as selling space travel to the affluent, pushed for people on Wednesday (October 9) to have the freedom to get high here on Earth without risking going to jail. The British billionaire argues criminal punishment fails to stem drug abuse, and is calling on countries to decriminalize drug use and eliminate criminal penalties on narcotics consumers or even consider legalizing drugs. Branson's campaign has pushed him to join seven former Presidents and other world leaders in the Global Commission for Drugs.