Tourism Council WA says the need to stabilise investment in tourism marketing and resources has been emphasised by a new report, showing the growth potential of the industry.

A report by economic forecaster Deloitte has found WA needs to diversify its economy beyond the mining industry.

The sectors it identified as having huge potential for growth were agribusiness, gas, international education and tourism.

The council's chief executive, Evan Hall, says the report emphasises the importance of tourism and the need to ensure it is adequately resourced.

"Both Government and business in Western Australia have got a very strong focus on investment in mining infrastructure," he said.

"We need to invest in tourism infrastructure such as hotels, facilities for cruise ships and all the sorts of facilities that visitors need if we're going to be globally competitive."

Mr Hall says the forecast emphasises how important it is to address a lack of investment in tourism marketing and resources.

"Unfortunately we have a very unstable marketing budget and if you expect to win market share, global market share, then you've got to be promoting your wears," he said.

"It's a very competitive market and you've got to be out there marketing the state."


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