Packaging fruit and vegetables in different ways and breeding varieties more suited to Asian tastes are just some of the ways producers can survive the years ahead.

That's according to a new Rabobank report looking at ways to increase sales of fruit and vegetables both here and overseas.

The supermarket duopoly and limited research funds remain big obstacles, but senior horticulture analyst with Rabobank, Marc Soccio, says farmers have to adapt.

"It builds on the story that times are changing with consumers," he said.

"Consumers are becoming more sophisticated, their lives are changing, their diets are changing. And more and more, fruit and vegetable suppliers need to be aware of those changes and try to understand those needs better."


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