Fashion retailer Cotton On has bought the Supre fashion brand.

Supre was established in 1984 in Sydney, and has grown to sell clothing for girls and young women in 157 stores across Australia and New Zealand.

Cotton On, which owns a range of fashion brands and the Typo stationery chain, was formed in Geelong, Victoria in 1991.

Its chief executive Peter Johnson said Supre would retain its own brand under the control of Cotton On.

"The support of the Cotton On Group will take Supre to the next level, strengthening its market position, store footprint and online presence," he said.