Cruising has traditionally been viewed as a fairly sedate holiday option but on Monday P&O launched a bid to change that image - with the help of a stuntwoman.
Janene Carleton, who has performed stunts for the likes of Angelina Jolie and Jessica Biel, sped upside-down on a zip line across the Pacific Jewel's Level 14 deck as the ship stood at Sydney's White Bay terminal.
Carleton not only hooked herself to the zip line, she also posed for a Titanic moment, arms spread out at the bow of the ship, in imitation of the famous scene in James Cameron's 1997 film.
It was all to publicise the cruise company's new P&O Edge program, which gives thrill-seeking passengers on the Pacific Jewel the chance to climb, swing, race and jump.
The ship offers 20 activities including a funnel climb, flying-fox lines, high rope swings, laser tag, slack lines and Segway obstacle courses.
"We're proud to offer passengers the most comprehensive range of onboard adventure activities ever seen in the cruising world," said Ann Sherry, head of P&O Cruises.
"Whilst other cruise lines offer passengers a limited selection of activities, P&O Edge is the first to roll out a fully integrated program - something we're confident our passengers will love."
The program of activities caters for all ages, said John Sharpe of Pacific Adventures, who devised the P&O Edge program to incorporate many of the ship's existing features.
At the moment the program is available on Pacific Jewel cruises but P&O has plans to roll it out in 2014 across its fleets.