HEADLINE: Making Waves: Surfers Cash in on Man-made Parks

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CAPTION: Surfing's biggest names want to make waves with man-made surf parks. And some surfers say these massive pools with artificial waves are the key to expanding the sport. (Sept. 23)

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DURATION:

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Associated Press Video

September 18, 2013

San Diego

1. Wide, male surfer surfing in wave pool

2. Wide, female surfer in wave pool

3. Medium, male surfer in wetsuit in barrel of artificial wave

4. Wide, hottub at wave park

5. Wide, snack bar at wave park

6. SOUNDBITE (English): James Allen, San Diego

"I came here one day, and it's changed my life, you know. The only time I see the beach is from right here."

Associated Press Video

September 13, 2013

Laguna Beach, Calif.

7. Wide, Surf Park Summit

8. Medium, attendees in audience of conference

9. Wide, speakers on stage

10. Medium, speakers at conference sit in directors chairs on stage

11. SOUNDBITE (English): Tom Lochtefeld, Founder, Wave Loch

"Probably for a legitimate surf pool - $15-25 million. And the energy to run it - between three and five megawatts or even higher."

Associated Press Video

September 18, 2013

San Diego

12. Wide, surfer wipes out in wave pool

13. Wide, hot tub and wave pool

Associated Press Video

September 13, 2013

Laguna Beach, Calif.

14. SOUNDBITE (English): Tom Lochtefeld, Founder, Wave Loch

"The reality is, from the commercial side, you're going to get the concrete, these machine type waves, and people selling popcorn and peanuts just like what you see at the ballpark."

Associated Press Video

September 18, 2013

Huntington Beach, Calif.

15. Wide, 2 surfers in wetsuits walk on beach on gray morning

16. Wide, surfer catches a wave in the Pacific

17. SOUNDBITE (English): Pat Farrell, Long Beach

"I don't know if the water parks are going to have that feel that the salt water gives you, the euphoria you get from just being in the salt water."

Associated Press Video

September 18, 2013

San Diego

18. Wide, surfer does trick on machine-made wave

19. Wide, surfer in hat on board

20. SOUNDBITE (English): Samantha Aker, Huntington Beach, Calif.

"I think it's been like a year and half since I surfed. I just stopped doing it altogether. This is just so much more fun. … It's definitely worth it. It's, like, cheaper than crack."

21. Tight, woman's feet and legs on board

22. SOUNDBITE (English): Tom Lochtefeld, Founder, Wave Loch

"In my travels around the world, this concept of America and the freedom that America has and how surfing embodies that freedom - it's so much stronger internationally. It's amazing, very much in demand."

23. Wide, woman in bikini surfing

24. Medium, man on board coming out of barrel

25. Wide, girl in bikini stands near wave pool

VOICE-OVER SCRIPT:

NATSOUND artificial wave crashing

IT'S THE PERFECT WAVE. PERFECTLY REGULAR, AND THE SAME EVERY TIME, BECAUSE THESE WAVES WEREN'T MADE BY MOTHER NATURE.

NATSOUND artificial wave crashing

HERE AT THE WAVEHOUSE ARTIFICIAL SURF POOL IN SAN DIEGO, IT'S THE FUTURE OF SURFING - COMPLETE WITH A SNACK BAR, CHLORINE AND A DECKSIDE HOTTUB…

SOUNDBITE (English): James Allen, San Diego

"I came here one day, and it's changed my life, you know. The only time I see the beach is from right here."

NATSOUND conference

SURF ENTREPRENEURS AT THIS CONFERENCE IN LAGUNA BEACH ARE WORKING ON THE TECHNOLOGY THAT WILL PROVIDE EVEN MORE PERFECT WAVES AT POOLS ACROSS THE WORLD -- FOR THE RIGHT PRICE.

SOUNDBITE (English): Tom Lochtefeld, Founder, Wave Loch

"Probably for a legitimate surf pool - $15-25 million. And the energy to

run it - between three and five megawatts or even higher."

THE SURF INDUSTRY HAS BEEN IN A SLUMP FOR SEVERAL YEARS. LOCHTEFELD SAYS WAVE PARKS COULD MEAN A TURNAROUND, AND OPEN NEW MARKETS WITH CONSISTENT, IDEAL SURF CONDITIONS EVERY DAY.

SOUNDBITE (English): Tom Lochtefeld, Founder, Wave Loch

"The reality is, from the commercial side, you're going to get the concrete, these machine type waves, and people selling popcorn and peanuts just like what you see at the ballpark."

IN HUNTINGTON BEACH, HOME OF SOUTHERN CALIFORNIA'S SURF CULTURE, THERE ARE THOSE WHO WILL ALWAYS HEAR THE CALL OF THE OCEAN.

SOUNDBITE (English): Pat Farrell, Long Beach

"I don't know if the water parks are going to have that feel that the salt water gives you, the euphoria you get from just being in the salt water."

BUT FOR EVERY SOUL SURFER LIKE PAT FARRELL, THERE WILL BE SOMEONE LIKE SAMANTHA AKER, WHO'S HAPPY TO PAY FOR PERFECT WAVES.

SOUNDBITE (English): Samantha Aker, Huntington Beach, Calif.

"It's definitely worth it. It's, like, cheaper than crack. … "I think it's been like a year and half since I surfed. I just stopped doing it altogether. This is just so much more fun."

THEN THERE ARE THE MANY MORE POTENTIAL SURFERS IN THE LANDLOCKED MIDWEST, OR MAYBE IN CHINA OR THE UNITED ARAB EMIRATES. YOUNG PEOPLE WHO WANT TO GET ON A BOARD, FEEL THE RUSH, AND BUY SOME SHORTS AND SUNGLASSES TOO.

SOUNDBITE (English): Tom Lochtefeld, Founder, Wave Loch

"In my travels around the world, this concept of America and the freedom that America has and how surfing embodies that freedom - it's so much stronger internationally. It's amazing, very much in demand."

RAQUEL MARIA DILLON, ASSOCIATED PRESS, LAGUNA BEACH, CALIFORNIA.