AFL chief executive Andrew Demetriou has rubbished reports the Australian Sports Anti-Doping Authority (ASADA) is preparing to issue infraction notices to Essendon players and officials.

News Corp reported yesterday the doping body was getting ready to hand penalties to at least seven people - including coach James Hird, football manager Danny Corcoran, sports scientist Stephen Dank and fitness co-ordinator Dean Robinson - over their roles in Essendon's 2012 supplements program.

The story claimed the punishments, some of which could go as far as life-time bans, would be handed down after next week's AFL grand final.

But Demetriou, speaking on ABC 774 Melbourne radio on Friday says, based on the information he has been given, he believes the reports to be wrong.

"From the conversations that my people have had, the guys working in the integrity unit and of course our general council," Demetriou said.

"They are unaware of anything that's changed, and that's coming from ASADA so I don't know where the report came from."

He said since hearing claims of new infraction notices being issued, he has not found anyone willing to confirm the story.

"We spoke to ASADA and we spoke to representatives of the Federal Government and they told us that story was incorrect, but we've said consistently that the case is open."

Almost immediately after the story came out, the Essendon Football Club also rejected the claims, saying the story had no factual basis.


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