You hear a lot these days about the combined challenge of attracting young people into agriculture, and keeping their skills up once they're there.

Trevor Noble's involved in trying to fix both of these problems.

His company GrowSmart takes young people on camps, where he says they try and change their perceptions of working in the agriculture industry.

"People have a misconception that the careers are old fashioned.

"We try to highlight that there's a lot of science, technology and innovation in agriculture and horticulture."

Mr Noble says the camps have a solid record of results.

"We keep really careful statistics, and of those kids that go through our program, about half end up deciding to do science or ag science at university."

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