The leader of Fiji's military-backed regime says a softening in New Zealand's position on his government is insincere, unneeded and too late.

Interim prime minister, Frank Bainimarama, made the comments on New Zealand's Radio Tarana, after New Zealand Foreign Minister Murray McCully announced a programme of electoral assistance and the easing of some sanctions on Thursday.

Mr McCully described the move as recognition that progress has been made in Fiji and that the Pacific nation needs support for free and fair elections.

It follows similar comments from other developed nations including Australia.

But Commodore Bainimarama says those words come too late.

"We didn't do this for them," he said.

"If these countries now come on board that's OK, that's good, but I want to ask the questions where were they when we really needed them?

"If they had supported us all these reforms would have come a lot sooner, the election would have come a lot sooner."

Commodore Bainimarama says New Zealand is not really being genuine.

"McCully's statement yesterday, that only partial travel bans will be lifted, demonstrates that they are really not genuine nor do they really understand what is happening in Fiji," he said.

"They are not starting on a clean slate which we have always been prepared to do, as equals."

Commodore Bainimarama says Australia's new government should also move further to ease sanctions against his country.

"It's great that Tony Abbott has won the Australian election because his foreign minister, Julie Bishop, has been understanding towards us in a way but other Aussie and Kiwi politicians have not," he said.

"If the travel bans and other sanctions don't go there will be no kiss and make up with Australia."