$10 billion to 15 billion - that's the valuation private investors are placing on Twitter, which filed to go public in what will be the most highly anticipated IPO since Facebook. That makes the micro-blogging company worth a fraction of the market cap of some other social media peers but several times that of old media and companies you wouldn't expect.

It's a tenth of the size of Facebook's $109 billion and a third of LinkedIn's $28 billion. But it's five times that of the Old Gray Lady, the New York Times' $1.7 billion and more than double the Washington Post's $4 billion.

It's also 7 times that of homebuilder KB Home, quintuple that of the discount airline JetBlue, and quadruple that of luxury retailer Saks.

Firsthand Technology Value Fund CEO Kevin Landis valued Twitter at around $9 billion when he privately bought about a million shares. He says what separates Twitter from the rest of the social media pack is its mobile DNA.


"Twitter started out as a mobile idea. This is the first great company that started out mobile and stayed there. And look around you, other than a few people in China, nobody is doing anything competing with Twitter."

If Twitter can go public soon, the timing could be right. Investors are salivating for social media stocks again. Following its debacled debut, Facebook is trading at its all-time high. LinkedIn has nearly tripled since its debut two years ago.


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