The Rudd government will make Geelong the national headquarters for a sports technology precinct involving sporting bodies, researchers and businesses.

Prime Minister Kevin Rudd will be in Geelong on Thursday to make the announcement and confirm a $6 million commitment over the next four years to set it up. Industry will match the funds.

The AFL, Australian Surf Life Saving Association, and Tennis, Cricket and Bowls Australia, Deakin University, the CSIRO and a number of sports-based businesses and other universities are involved, the Geelong Advertiser reported.

The Sports Technology Innovation Partnership (STIP) will foster and encourage Australian businesses that design and manufacture sports technologies and is expected to create 100 jobs in Geelong in coming years, but up to 1500 across the country.

"It is part of our plan to diversify the economy, to create new jobs and position regions like Geelong as leaders of what will be the industries of the future," Innovation Minister Kim Carr told the Geelong Advertiser.

"We want to maximise the potential from Australia's position as a leader in the development of sports science and technologies in elite sports and extend that to other markets."

Labor has two MPs in the Geelong region - Trade Minister Richard Marles in Corio and Darren Cheeseman in Corangamite.