A tourism leader on Queensland's Gold Coast says a recent scam that targeted backpackers should not deter visitors.

A man is facing several charges, after police cracked a syndicate which allegedly tricked backpackers into handing over their passports.

It is alleged the information was used to launder money and sell counterfeit jewellery.

Gold Coast City Tourism CEO Martin Winter says it is not too worrying for the industry.

"Obviously there's a couple of these people that are always floating around in places like the Gold Coast or any tourist destination," he said.

"One only has to go to 'x' and we've all heard of the scams going on there.

"It's fair to say we've all got to be on our toes."

He says people must remain very aware there are people out there with all sorts of schemes.

"Places like the Gold Coast are always going to be lucrative for the unsavoury types of the world because they see people as being on holiday and having their guard down," he said.

"It reminds us we have to be very careful with our identity so people don't steal it from us."

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