[Location: Stanford, CA]

[Source: AP]

[Video: Virtual Human Interaction Lab]

AT FIRST GLANCE THIS SMALL LAB ON STANFORD'S CAMPUS looks very clinical.

BUT AFTER GEARING UP WITH THE RIGHT EQUIPMENT...

(VR equipment gearing up nats)

... IT BECOMES A VIRTUAL PASTURE.

Lab announcer says: "Please turn to your right and you will see a haystack. It is time for you to feed."

THe EXPERIMENT AT THE VIRTUAL HUMAN INTERACTIVE LAB PUTS VOLUNTEERS IN THE SHOES... OR IN THIS CASE, THE HOOVES... OF A VIRTUAL COW.

AFTER GETTING FATTENED UP... THEY FEEL SIMULATED CATTLE PRODS... AS THEY'RE LED TO SLAUGHTER.

Lab announcer says: "The truck has arrived and it's time for you to go to the slaughterhouse. Please move two steps forward."

[SOT/Joshua Bostick/Stanford Researcher] "A lot of people said they're going to think twice before they sit down to have beef. But a lot of other people said this was a cool experiment but it's not going to change dietary habits. We were really interested in the theory of empathy.

OTHER SCENARIOS INCLUDE CHOPPING DOWN A VIRTUAL TREE... SWIMMING IN A POLLUTED OCEAN... AND BECOMING A VIRTUAL SUPER HERO.

(flying nats)

[SOT/Jeremy Bailenson/Director - Stanford Virtual Human Interaction Lab] "In this world where people spend more waking hours immersed in virtual media, we try to find out how we can make the world a better place by making applications as well as understand the consequence when one spends too much time in these virtual environments."

Other Studies have SHOWN THAT PLAYING VIOLENT VIDEO GAMES CAN LEAD TO INCREASED AGGRESSION.

THIS RESEARCH AIMS TO FIND OUT IF SPENDING TIME IN THE VIRTUAL WORLD CAN HAVE POSITIVE EFFECTS AS WELL.

HAVEN DALEY, ASSOCIATED PRESS, SAN FRANCISCO.

APTN SHOTLIST - Stanford, CA - August 2, 2013

1. entrance to Stanford's Virtual Human Interaction Lab

2. putting wrist sensors on

3. putting knee pads on

4. putting virtual reality helmet on

5. volunteer gets down onto hands and knees

6. close up of volunteer's face

7. screens show virtual reality view

8. cow on screen close

9. pan from screen to volunteer "cow"

10. volunteer shot from behind

11. volunteer profile shot

12. wrist sensor close

13. volunteer torso shot

14. SOUNDBITE (English): Joshua Bostick - Stanford Researcher

"A lot of people said they're going to think twice before they sit down to have beef. But a lot of other people said this was a cool experiment but it's not going to change dietary habits. We were really interested in the theory of empathy."

15. virtual chainsaw

16. tree falls on screen

17. swimming in polluted ocean demo

18. close-up of superhero "flying"

19. superhero demo reversal shot

20. SOUNDBITE (English): Jeremy Bailenson - Director, Stanford Virtual Human Interaction Lab

"In this world where people spend more waking hours immersed in virtual media, we try to find out how we can make the world a better place by making applications as well as understand the consequence when one spends too much time in these virtual environments."

21. volunteer moves on hands and knees

22. virtual reality helmet close

23. "aging in mirror" demo

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