DURATION: 1:26

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VOICE-OVER SCRIPT:

THE FOOD AND DRUG ADMINISTRATION WILL SOON CHANGE ITS RULE ON ARSENIC IN APPLE JUICE.

(SUPER = Washington)

THE AGENCY ANNOUNCED FRIDAY A NEW STANDARD MAKING THE ACCEPTABLE LEVEL OF INORGANIC ARSENIC THE SAME AS WHAT'S CURRENTLY ALLOWED IN DRINKING WATER.

(SOT)

(SUPER = Voice of: Dr. Margaret Hamburg, Commissioner, Food and Drug Administration)

"We are proposing an action level of ten parts per billion which we think is a level that will help protect public health, help give guidance to industry in terms of assuring safety and quality of product."

THE F-D-A SAYS INORGANIC ARSENIC IS IN MAN-MADE PESTICIDES AND CAN POSE A CANCER RISK IF CONSUMED AT HIGH LEVELS OVER A LONG TIME.

STUDIES HAVE FOUND IT IN APPLE JUICE, BUT AT LEVELS THE F-D-A HAS LONG CONSIDERED SAFE.

THERE IS NO SCIENTIFIC CONSENSUS THE AMOUNT OF CONTAMINANTS IN THE JUICE WILL HARM PEOPLE, EVEN CHILDREN.

(SUPER = File)

BUT UNDER PRESSURE FROM CONSUMER GROUPS AND T-V DOCTOR MEHMET OZ, THE AGENCY CONDUCTED NEW RESEARCH INTO THE ISSUE... AND FOUND MOST APPLE JUICES ON THE MARKET CONTAIN ARSENIC WELL BELOW THE NEW RECOMMENDED LEVEL.

(SOT)

(SUPER = Voice of: Dr. Margaret Hamburg, Commissioner, Food and Drug Administration)

"We can reassure the American public that the juice supply is very safe, but we wanted to be able to do the science."

CONSUMERS UNION - PART OF CONSUMER REPORTS - HAD ADVOCATED FOR AN EVEN LOWER STANDARD BUT SUPPORTS THE CHANGE.

IF THE F-D-A FINDS A JUICE EXCEEDS THE STANDARD, IT CAN TAKE ACTION.

MATT FRIEDMAN, ASSOCIATED PRESS.

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SHOTLIST:

AP TELEVISION - AP CLIENTS ONLY

Washington DC - July 11, 2013

1. Mid of shopper pushing grocery cart past apple juices on shelf in store

2. Pan up apple juices

3. Various tights of different brands of apple juice in juice boxes

4. Animating graphic of FDA logo

SOUNDBITE from phone interview (English): Voice of: Dr. Margaret Hamburg, Commissioner, Food and Drug Administration:

"We are proposing an action level of ten parts per billion which we think is a level that will help protect public health, help give guidance to industry in terms of assuring safety and quality of product."

AP TELEVISION - AP CLIENTS ONLY

no date, location

FILE

5. Pan down to pesticides sitting in large containers at edge of field

6. Mid of apple tree

7. Tight of apples on tree

AP TELEVISION - AP CLIENTS ONLY

Washington DC - no date

FILE

8. Tight of apple juice bottle being opened

9. Mid of open apple juice bottle

10. Various of apple juice being poured into cup

11. Mid of man drinking apple juice from cup

AP TELEVISION - AP CLIENTS ONLY

New York, New York - no date

FILE

12. Mid of Dr. Mehmet Oz in a studio talking with guests

13. Mid of Oz talking with studio in distance

AP TELEVISION - AP CLIENTS ONLY

Washington DC - July 11, 2013

14. Tracking shot of juices on shelf in grocery store, stops at apple juices

15. Animating graphic of FDA logo

SOUNDBITE from phone interview (English): Voice of: Dr. Margaret Hamburg, Commissioner, Food and Drug Administration:

"We can reassure the American public that the juice supply is very safe, but we wanted to be able to do the science."

16. Animated graphic of Consumers Union logo

17. Pan of grocery store aisle to apple juice bottles on shelf