Opposition Leader Tony Abbott says the federal election will be the clearest choice in a generation.

Mr Abbott told the Liberal Party's Victorian campaign launch the choice was not just between different teams and policies, or between unity and dysfunction.

"It is a choice about fundamental values, it's a choice about what we believe in as a people and a nation," he said.

Mr Abbott said he would not be bribing Australians to vote Liberal.

"We will be saying vote for us because we will govern in the national interest," he said.

There were about 2000 people at the presidential-style campaign launch at the Melbourne Showgrounds, with supporters dressed in blue T-shirts waving flags and posters.

Mr Abbott was introduced by former prime minister John Howard, who praised the opposition leader for almost defeating a first-term government and spooking the Labor party into changing leaders.

Mr Abbott his promised to scrap the carbon and mining taxes, cut spending, review industrial relations laws and stop illegal boat arrivals.

"The beginning of tax reform is to scrap the carbon tax and scrap the mining tax, it's not the end but it is the beginning," he said.

"We will get the budget back into the black."

Mr Abbott said Mr Rudd had "rolled out the Rudd carpet" to people smugglers and a coalition government would put it away.

He spoke of the Liberal Party's unity over the past three years and the experience of the coalition's shadow cabinet as former Howard government ministers.

But there were no new policies.

He simply promised to give Australians a better future.

"It's not about Kevin, it's not about me, it's not even about us," he said.

"It is about the Australian people, and I say to the Australian people, you deserve better ... And you deserve better than three more years of this, and we will give you three of the best years you've had."

 

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