The troubled Surf Life Saving Australia organisation has appointed a public relations professional as its new general manager.

A large number of people applied for the role but corporate relations specialist Melissa King's application stood out, SLSA's acting chief executive Greg Nance says.

"Melissa brings with her a wealth of experience and expertise in marketing, business development and relations from a range of corporate and government roles," he said in a statement.

Ms King will take up the position at the volunteer organisation on July 1.

She formerly managed corporate relations at the Sydney Opera House and business relations for the APEC 2007 Taskforce.

Prior to this she managed similar portfolios at Chartered Secretaries Australia and the Sydney Children's Hospital Foundation.

SLSA has come under fire over its safety record after three deaths at the Australian Surf Life Saving Championships over the past 17 years.

Recent media reports have also questioned the financial management of the organisation.

 

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