The Age newspaper has destroyed thousands of copies of one of its weekend supplements because of an advertisement showing a man involved in an act of bestiality.
The Age's editor in chief Andrew Holden said it had pulped its Saturday Life and Style supplement at the request and expense of the company behind the advertisement, Foxtel.
The bestiality image was taken from the controversial UK TV show Black Mirror which will air in June as part of the channel's "Festival of WTF!".
"I am sure there's people (involved in the ad) feeling very upset and sick in the stomach at the moment as they contemplate the judgment they made," Mr Holden told ABC radio in Melbourne.
"It's a major campaign, it went on billboards, the alarm bells didn't ring, they have now, at significant cost to the advertiser."
A billboard with the same image appeared in Sydney's Kings Cross and was removed after complaints from the public.
Comment is being sought from Foxtel.