The Stockman's Hall of Fame in Longreach in central-west Queensland marks 25 years today since the Queen officially opened it.

The hall will mark the milestone with a cake-cutting this afternoon but there are celebrations planned throughout the year, including a drover's reunion this weekend.

Since its opening in 1988, the hall has attracted more than 1.3 million visitors.

At its peak, 100,000 people a year saw the museum, but last year it was less than half - about 46,000 - and the hall posted a big loss.

Hall chairman David Brook says it has been a difficult few years and it is important the facility looks at new ways to ensure it is viable into the future.

He says upgrading galleries and planning new events will help.

"Trying to keep it open every day of the year has been difficult," he said.

"It has probably been unprofitable for large parts of the year for the last 10 years or so but I think we can do better.

"Most museums around the country are supported by government.

"Certainly we'd be looking for government support - we'd probably be looking for some sponsorship money."

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