CHANGES: America's tech industry is finalizing voluntary disclosure standards on the sensitive information being sucked from your smartphone such as your location, surfing habits and contacts. Microsoft is offering a new browser that encourages people to block the technology that enables tracking. Senate Democrats are pushing for an opt-out button for all online tracking.

THE BACK STORY: The online privacy debate has stumped Congress and prompted limited input from the Obama administration, mindful of consumers' concerns but reluctant to crush a growing industry in a difficult economy.

OPTING IN: Many industry officials think consumers don't mind trading some basic information about themselves in return for free access to apps and websites.