FILE - This Nov. 3, 2012 file photo shows actress Eva Mendes at the "Holy Motors" special screening as part of AFI Fest in Los Angeles. Mendes is the new face of Vogue Eyewear for their autumn/winter 2013 collection. Mendes is working on her own clothing line for New York & Company and is hoping to have it in stores for the fall. She's also been tapped to represent Vogue eyewear. (Photo by Jordan Strauss/Invision/AP, file)
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FILE - This Nov. 3, 2012 file photo shows actress Eva Mendes at the "Holy Motors" special screening as part of AFI Fest in Los Angeles. Mendes is the new face of Vogue Eyewear for their autumn/winter 2013 collection. Mendes is working on her own clothing line for New York & Company and is hoping to have it in stores for the fall. She's also been tapped to represent Vogue eyewear. (Photo by Jordan Strauss/Invision/AP, file)
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FILE - This Feb. 15, 2007 file photo shows actress Eva Mendes at the premiere of her film "Ghostrider." Mendes will be doing the red-carpet circuit again with her new film “The Place Beyond the Pines,” co-starring Ryan Gosling, coming out later this month. But while she lands more often than not in the fashion 'do' column, Mendes says she knows she's made a few mistakes along the way, including one look she calls “Princess Jasmine gone wrong.” (AP Photo/Rick Maiman, file)
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This Dec. 4, 2012 photo shows French actor Gilles Marini in New York. Marini stars in the ABC Family series, "Switched at Birth." (Photo by Amy Sussman/Invision/AP)
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FILE - This July 27, 2012 file photo shows Drew Lachey at the "Dancing with the Stars: All Stars" panel at the Disney ABC TCA Day 2 at the Beverly Hilton Hotel in Beverly Hills, Calif. The "All-Stars" edition of the competition show will premiere on Sept. 24. (Photo by Todd Williamson/Invision/AP)
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FILE - In this Sept, 19, 2011 file photo, New York Yankees closer Mariano Rivera acknowledges the cheers of the crowd after recording his 602nd career save, after the Yankees beat the Minnesota Twins 6-4 in a baseball game at Yankee Stadium in New York. A person familiar with the decision says that Rivera plans to retire after the 2013 season. The person spoke to The Associated Press on Thursday, March 7, 2013, on condition of anonymity because there had been no official announcement. (AP Photo/Kathy Kmonicek, File)
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FILE - In this Sept. 19, 2011 file photo, New York Yankees' Mariano Rivera tips his cap to acknowledge the cheers of the crowd after recording his 602nd save as the Yankees beat the Minnesota Twins 6-4 in a baseball game at Yankee Stadium in New York. A person familiar with the decision says that Rivera plans to retire after the 2013 season. The person spoke to The Associated Press on Thursday, March 7, 2013, on condition of anonymity because there had been no official announcement.(AP Photo/Kathy Kmonicek, File)
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FILE - In this Sept. 19, 2011 file photo, New York Yankees' Mariano Rivera blows a kiss to the crowd to acknowledge cheers after recording his 602nd save as the Yankees beat the Minnesota Twins 6-4 in a baseball game at Yankee Stadium in New York. A person familiar with the decision says that Rivera plans to retire after the 2013 season. The person spoke to The Associated Press on Thursday, March 7, 2013, on condition of anonymity because there had been no official announcement. (AP Photo/Kathy Kmonicek, File)
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FILE - This Dec. 6, 2012 file photo shows singer Kanye West, left, talks to his girlfriend Kim Kardashian before an NBA basketball game between the Miami Heat and the New York Knicks in Miami. As the tabloids speculated over whether or not Jessica Simpson was expecting her second baby and the media zeroed in on Kate Middleton's pregnancy, Kardashian admits it was nice to be away from the glare of the spotlight as she was in the early stages of her own pregnancy. Now that the word is out, 32-year-old Kardashian says her motherly instincts have made her pull back from being so open about her personal life. (AP Photo/Alan Diaz, file)
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FILE - This Feb. 28, 2013 file photo shows stylist Brad Goreski at the launch of Bravo's new series "Dukes of Melrose" in Los Angeles. Goreski stars in the Bravo series, "It's a Brad, Brad World," airing Wednesdays at 10 p.m. EST. (Photo by Richard Shotwell/Invision/AP, file)
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This undated publicity image released by Bravo shows stylist Brad Goreski adjusting an outfit in a scene from "It's a Brad, Brad World," in Los Angeles, airing Wednesdays at 10 p.m. EST. (AP Photo/Bravo, Evans Vestal Ward)
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This undated publicity image released by Bravo shows stylist Brad Goreski sorting through clothes in a scene from "It's a Brad, Brad World," in Los Angeles, airing Wednesdays at 10 p.m. EST. (AP Photo/Bravo, Evans Vestal Ward)
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FILE - This Feb. 10, 2013 file image released by Starpix shows stylist and TV personality Brad Goreski at the Tommy Hilfiger Fall 2013 fashion show during Fashion Week in New York. Goreski stars in the Bravo series, "It's a Brad, Brad World," airing Wednesdays at 10 p.m. EST. (AP Photo/Starpix, Andrew Toth)
Stylist Brad Goreski shares tricks of his trade
NEW YORK (
AP) — Comparing season one with season two of
Brad Goreski's reality TV show is like looking at before and after makeover photos.
"It's a Brad Brad World" began with Goreski trying to kick-start his styling business. He kept racks of clothes in his garage, worried about money and needed to get his name out there.
The show is now in its second season on Bravo (Wednesday, 10 p.m. EDT), and the former style director for Rachel Zoe has turned things around. (Goreski was featured on Zoe's Bravo series before landing his own show.)
He counts a number of Hollywood leading ladies as clients, including Jessica Alba, Rashida Jones, Stacy Keibler and Jenna Dewan-Tatum. He's also the head brand stylist for Kate Spade.
So what does he do for those famous faces?
"It's a very simple process," he explained in a recent interview. "I bring a very edited rack, and I know the top five things that (the client) is going to like."
When he dressed Alba for the Golden Globe Awards, "it was the first dress that we tried on," Goreski said.
"We tried on maybe three or four after that and were like, 'This is it,'" he said. "And I think that is a really good way to work."
Goreski, 35, said dressing celebrities is more than feeding their egos.
"People aren't hiring me to be a 'yes' man," he said. "They have their girlfriends for that."
He said a stylist has to able to say why something doesn't look great on a client or why it won't be received well.
"You can't just say 'it doesn't look good on you,' you have to say this: 'It's not flattering, the color's off, it won't photograph well from the side, there's nothing really special about it.'"
Goreski, well-coifed and often sporting a bow tie, said he goes for comfort at home, just like everyone else.
"It all comes off as soon as I get home," he said. "I love the big, like, basketball sweats ... and I only wear vintage T-shirts to bed because I like the superthin ones. I have about six that all go on rotation and my boyfriend hates (them.) It's like a woman who wears the same flannel nightie to bed every night. Do you know what I mean? 'Not the blue one again, get a new T-shirt, what's the matter with you?'"
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Online:
http://www.bravotv.com/its-a-brad-brad-world/
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Alicia Rancilio covers entertainment for The Associated Press. Follow her online at http://www.twitter.com/aliciar
Tags:
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