Cancer experts say they hope a new advertising campaign will help boost the number of lung cancer survivors across New South Wales.
The ads will run on TV, radio and in newspapers from today and will urge people to watch out for tell-tale signs, such as persistent coughs or coughing up blood.
Lung cancer kills more people than any other cancer - with more than 2,500 people dying every year in the state.
Cancer experts say there is a public misconception that people who get lung cancer must have been cigarette smokers.
"It's important that we ensure there is no stigma in going to your general practitioner and saying 'I've got a new cough, or my cough has changed or I'm coughing up blood'," the Cancer Inistitute's Professor David Currow said.
"There should be no questions about how it got there, the important thing is what do we do today.
"We are going to make a difference to lung cancer and that's because every person across our community is going to be aware of those early symptoms.
"We're going to work with GPs and a whole lot of other doctors to make sure that they're comfortable in doing a chest X-ray much earlier."
Sydney woman Sue McCullough, who was diagnosed with lung cancer six years ago, says early detection is the key.
"This ad campaign is fantastic," she said.
"It's making people aware that anyone can get lung cancer - you don't have to be a smoker.
"And even if you are, who cares?
"I'm living proof that you can be a survivor."
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