This Monday, Oct. 15, 2012 photo shows two cans of Caffeine Free Diet Coke on ice in Surfside, Fla. Coca-Cola is expected to report earnings, Tuesday, Feb. 12, 2013. (AP Photo/Wilfredo Lee)
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This Monday, Oct. 15, 2012 photo shows two cans of Caffeine Free Diet Coke on ice in Surfside, Fla. Coca-Cola is expected to report earnings, Tuesday, Feb. 12, 2013. (AP Photo/Wilfredo Lee)
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FILE - In this Feb. 7, 2012 file photo, Diet Pepsi Wild Cherry cans are displayed at a store in Pittsburgh. PepsiCo reports its fourth quarter earnings, Thursday, Feb. 14. 2013. (AP Photo/Gene J. Puskar, File)
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FILE - This Oct. 10, 2011 file photo, shows cans of Pepsi posed in Philadelphia. Starting at the end of January 2013, PepsiCo Inc. will begin TV ads with the tag line "Love Every Sip," along with the rollout of special edition silver cans featuring the blue-and-red Pepsi logo in a heart shape. The company is working with designers to introduce other special designs later in the year as well. (AP Photo/Matt Rourke)
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This undated product image provided by Dr. Pepper shows one of the company's new drinks slated to come out in January 2013. The U.S's No. 3 soft drink company plans to roll out 10-calorie versions of five of its biggest soda brands: 7-Up, Sunkist, Canada Dry, RC Cola and A&W Root Beer. The drinks are an extension of Dr Pepper Ten, which was launched last year as a better-tasting alternative for men who don't like the image or taste of diet soda. (AP Photo/Dr. Pepper)
PepsiCo's chief marketing officer leaves company
NEW YORK (
AP) —
PepsiCo's global chief marketing officer is leaving the company less than a year after he got the newly created title.
The Purchase, N.Y.-based company said Friday Salman Amin is leaving to become chief operating officer of S.C. Johnson's North American business. PepsiCo Inc. said a replacement would be announced soon.
After serving in a variety of roles at the company over 18 years, Amin had been given the title of "global chief marketing officer" in May of last year. He had already been serving as chief marketing officer and in essentially the same capacity. The change in title was part of PepsiCo's revamped management structure, which brought its global groups under the newly created role of president. The executive named to that position, John Compton, has since left PepsiCo as well to head Pilot Flying J Oil Corp of Knoxville, Tenn.
During Amin's tenure, PepsiCo significantly stepped up its marketing efforts behind its flagship cola, particularly in North America, following years of market share erosion to Coca-Cola Co. The company inked a multiyear deal to sponsor the Super Bowl halftime show as well as a wide ranging endorsement deal with pop star Beyonce.
Other PepsiCo brands include Frito-Lay, Gatorade and Quaker.
PepsiCo said Amin had responsibility for driving global marketing strategies, but it's not clear what role he played in specific campaigns over the past year. PepsiCo also has presidents for its global beverage and global snacks group who are in charge of campaigns for major brands in their respective categories. It also has chief marketing officers for specific geographies, none of whom reported to Amin.
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