In this Wednesday, Feb. 13, 2013 photo, displayed are Peeps at the Just Born factory in Bethlehem, Pa. With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps. (AP Photo/Matt Rourke)
News Summary: Peeps fever hits 60 years old
Published: 06:46:56 PM, Fri 08 March 2013 UTC
PEEP SHOW: As the storied candy brand celebrates its 60th anniversary this year, Peeps is launching its first TV ad in a decade celebrating all the crazy things that the Peep-obsessed do with the spongy confection.
PEEPALICIOUS: In addition to its famed pastel Easter chicks and bunnies, Peeps now come for Christmas and can be dipped in chocolate.
PEEPSAVVY: Parent company Just Born Inc. said last year was "off the charts" with double-digit growth across all brands.
Tags:
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