In this photo taken, Wednesday, Jan. 23, 2013 workers prepare hamburgers at Johnny Rockets restaurant in Lagos, Nigeria. As Nigeria’s middle class grows along with the appetite for foreign brands in Africa’s most populous nation, more foreign restaurants and lifestyle companies are entering the country. And the draw on Nigerians’ new discretionary spending has also put new expectations on providing quality service in a nation where many have grown accustomed to expecting very little. ( AP Photo/Sunday Alamba)
News Summary: Nigeria's middle class aspirational
Published: 07:30:12 PM, Wed 06 March 2013 UTC
ON THE REBOUND: Nigeria's growing middle class is attracting foreign chains which used to shun Africa's most populous nation because of logistical challenges, poor electricity and government corruption.
FRIES WITH THAT?: Diner chain Johnny Rockets and supermarket operator Shoprite Holdings are among the businesses tapping in to the emerging middle class, which now represents nearly a quarter of Nigeria's population.
$22 BURGER: The luxury comes at a steep price in Nigeria where the majority still lives in poverty. Still, some people deem the splurge worth it in a country where customer service can quickly degenerate into exasperated shouts and curses at blank-eyed employees.
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