Europeans depressed by a long winter and continuing economic woes are being targeted by Tourism Australia's latest advertising campaign.
The $4 million initiative, launched in London on Monday, will see people aged 18 to 30 vie for six of the "best jobs in the world".
The opportunities include being a so-called funster in Sydney, a lifestyle photographer in Melbourne and an outback adventurer.
The campaign is based on Tourism Queensland's 2009 global search for a caretaker to help look after the Great Barrier Reef.
"Economic dilemmas are continuing in places like the UK and Europe, with high youth unemployment, so the idea of a sunny working-holiday in Australia is massively appealing," Tourism Australia managing director Andrew McEvoy told AAP in London.
While the Queensland campaign generated a massive amount of publicity it didn't necessarily translate into a huge boost in tourism.
Mr McEvoy says the national campaign will better "commercialise" global interest by storing the details of up to one million entrants to use in subsequent direct marketing.
Potential employees will be required to fill in an application form that gives Tourism Australia permission to "stay in touch".
"Whether you get the job or not we want to talk to people about the opportunities that exist in Australia for a working holiday visa or just a holiday," Mr McEvoy said.
Tourism Australia plans to measure any rise in the number of working holiday visas issued as a result of the campaign.
British drummer Matt Boyd spent 12 months in Melbourne, Sydney, Adelaide and central Australia with a side trip to New Zealand.
He worked at the RSPCA animal shelter in North Melbourne and as fundraiser for the Australian Conservation Foundation.
"A lot of my friends are going travelling now because they can't get jobs," Mr Boyd told AAP.
"They are thinking let's just get away and get some life experience.
"Everyone's sick of everything so an opportunity to get away, with something so amazing, will go down very well."
Mr Boyd said Australia's economy was so strong many of his mates there seemed ignorant of the financial woes facing Europe.
Applications for the six $100,000 six-month jobs close on April 10. The winners will be announced in June.
People will have to produce a 30-second video proving they have the personality, passion and ability to sell Australia.