Hundreds gathered at the State Capitol Thursday, Feb. 14, 2013 in St. Paul, Minn., where supporters of gay marriage called for Minnesota lawmakers to legalize gay marriage. (AP Photo/Jim Mone)
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Hundreds gathered at the State Capitol Thursday, Feb. 14, 2013 in St. Paul, Minn., where supporters of gay marriage called for Minnesota lawmakers to legalize gay marriage. (AP Photo/Jim Mone)
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Illinois Sen. William Delgado, center, D-Chicago, celebrates after Senate Bill 10, a measure to legalize gay marriage, passed in the Senate with a vote of 34-21 at the Illinois State Capitol, Thursday, Feb. 14, 2013, in Springfield, Ill. (AP Photo/The State Journal-Register, Justin L. Fowler)
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Illinois Sen. Dale Righter, R-Mattoon, left, talks with Sen. Heather Steans, D-Chicago, right, on the floor of the Illinois Senate before debate of Senate Bill 10 begins at the Illinois State Capitol, Thursday, Feb. 14, 2013, in Springfield, Ill. The Illinois Senate voted 34-21 to approve the bill, which would legalizes gay marriage, and it now moves to the Illinois House. (AP Photo/The State Journal-Register, Justin L. Fowler)
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Hundreds gather at the State Capitol Thursday, Feb. 14, 2013 in St. Paul, Minn., where supporters of gay marriage called for Minnesota lawmakers to legalize gay marriage. (AP Photo/Jim Mone)
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Illinois Rep. Greg Harris, D-Chicago, right, talks with Illinois Sen. William Delgado, D-Chicago, left, after Delgado gave his heartfelt remarks in favor of Senate Bill 10 during debate in the Senate at the Illinois State Capitol, Thursday, Feb. 14, 2013, in Springfield, Ill. The Illinois Senate voted 34-21 to approve the bill, which would legalizes gay marriage, and it now moves to the Illinois House. (AP Photo/The State Journal-Register, Justin L. Fowler)
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Illinois Sen. Jason Barickman, R-Bloomington, announces his intentions to vote yes on Senate Bill 10, a measure to legalize gay marriage, during debate in the Senate at the Illinois State Capitol, Thursday, Feb. 14, 2013, in Springfield, Ill. Barickman was the only Republican to vote yes on the bill which passed with a vote of 34-21, sending it to the Illinois House. (AP Photo/The State Journal-Register, Justin L. Fowler)
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FILE - In this Nov. 9, 2009 file photo, Illinois Republican Chairman Pat Brady speaks at a news conference in Chicago. GOP leaders in Illinois and nationwide vowed after a drubbing at the polls last fall to be more inclusive and diverse. Brady says if the party has any hope of winning the 2014 governor’s race or gaining seats in the General Assembly it must do more to appeal to young people, minorities and women _ demographics that helped Democrats to huge wins in November 2012. Gay-rights supporters say the bill to end Illinois’ ban on same-sex marriage provides a perfect opening for Republicans to do just that. The Illinois Senate is scheduled to vote on the measure Thursday, Feb. 14, 2013. (AP Photo/Nam Y. Huh, File)
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FILE - In this Jan. 3, 2013 file photo, a supporter for same sex-marriage wears a sticker on her jacket before attending a Senate Executive committee hearing at the Illinois State Capitol in Springfield, Ill. The Illinois Senate is expected to vote on the bill to end Illinois’ ban on same-sex marriage Thursday, Feb. 14, 2013. (AP Photo/Seth Perlman, File)
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In this Friday, Feb. 15, 2013 photo, four grades of maple syrup are displayed in a gift box in East Montpelier, Vt. Vermont lawmakers are considering whether to drop the state's traditional maple labeling system in favor of an international one. (AP Photo/Toby Talbot)
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In this Friday, Feb. 15, 2013 photo, 18 different grades of maple syrup are displayed in East Montpelier, Vt. Vermont lawmakers are considering whether to drop the state's traditional maple labeling system in favor of an international one. (AP Photo/Toby Talbot)
Vt. hopes syrup grade changes will sweeten sales
MONTPELIER, Vt. (
AP) — Would fancy grade maple syrup by any other name taste as sweet?
Vermont lawmakers are pondering that question as they consider whether to drop the state's traditional maple labeling system in favor of an international one.
The change pits tradition versus a desire to be a bigger player in world markets. Vermont is the No. 1 maple syrup producer in the United States, but its unique labeling standards put it at odds with the other big producers, including Canada.
The state Senate last week passed and sent to the House a measure to drop fancy, grade A medium amber, dark amber and grade B. (Fancy is the lightest and mildest, while grade B is the darkest and has the strongest maple flavor.) In their place would be several types sharing a grade A label, with descriptive phrases following: golden color and delicate taste; amber color and rich taste; dark color and robust taste; very dark color and strong taste.
Sen. Kevin Mullin, R-Rutland, initially argued against the measure before reluctantly going along.
"We should not be following everyone else in lockstep and ... giving them the ability to try to pretend that syrup made in another state is anywhere near as good as the syrup made in Vermont," he said.
Mullin later said he was mollified by assurances that the changes would be phased in over three years and that producers wouldn't have to throw out containers already printed with the existing labels.
State Agriculture Secretary Chuck Ross said the changes have largely been pushed by the industry, though the agency has conducted a series of public hearings to address the concerns of the more reluctant producers.
Thanks to improvements in technology and growing interest by landowners, Vermont's syrup production has roughly doubled in the past decade, to the extent that supply vastly exceeds any demand that would come from a state of about 626,000, Ross said.
"What's become clear is that the majority of syrup produced in the state of Vermont is sold in national and international markets," Ross said.
Vermont will maintain its distinct branding by labeling its syrup as coming from the state. Connoisseurs will continue to appreciate that Vermont regulations will continue to require boiling sap for longer than is the case elsewhere, producing a slightly denser product, Ross said. But to continue using a separate grading system would lead to consumer confusion, the secretary added.
Doug Bragg, an eighth-generation syrup producer from East Montpelier, said he was taking the changes in stride.
"Most of our customers are asking, why do we have to do this? There's a logic to it, no question about it," Bragg said. "It's still annoying though."
Back at the Senate office, where Lt. Gov. Phil Scott was chatting Friday afternoon with the five-member staff, there was broad agreement that people would get used to the changes. The only real debate was over the best grade.
Office assistant Roxy Quero said her preference was for fancy grade, but Scott said he preferred medium amber. Deputy Senate Secretary Steve Marshall said the darker the better for him.
"I usually go with grade B, grade C if I can get it, but you have to know somebody," Marshall said. "Grade C isn't sold as syrup at retail; it's usually use in baked goods or maple candy.
"I'd take double D if you gave me some," Marshall said.
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