FILE - In this Jan. 9, 2007 file photo, a CBS Corp. logo is silhouetted in Las Vegas. CBS reports its fourth quarter earnings on Thursday, Feb. 14, 2013. (AP Photo/Jae C. Hong, File)
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FILE - In this Jan. 9, 2007 file photo, a CBS Corp. logo is silhouetted in Las Vegas. CBS reports its fourth quarter earnings on Thursday, Feb. 14, 2013. (AP Photo/Jae C. Hong, File)
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Keith Wilson, president of the Allied Pilots Association, announces results of the vote on a new contract with American Airlines in the lobby of the union headquarters on Friday, Dec., 7, 2012 in Dallas. Pilots at American Airlines approved a new labor contract, which could clear the way for consideration of a merger with US Airways. The pilots' union announced Friday that 74 percent of its members voted to ratify the contract. (AP Photo/The Dallas Morning News, Lara Solt) MANDATORY CREDIT; MAGS OUT; TV OUT; INTERNET OUT; AP MEMBERS ONLY
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In this Thursday, Sept. 27, 2012, photo, US Airways employees assist a customer at a ticket counter at the Charlotte/Douglas International airport in Charlotte, N.C. US Airways made its best profit ever for the 3-month stretch that covers much of the peak summer vacation season. Net income for the third quarter totaled $245 million, or $1.24 per share, compared with $76 million, or 41 cents per share, a year earlier, the airline said Wednesday, Oct. 24, 2012. (AP Photo/Chuck Burton)
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In this Thursday, Sept. 27, 2012 photo, US Airways jets are parked at their gates at the Charlotte/Douglas International airport in Charlotte, N.C. US Airways made its best profit ever for the 3-month stretch that covers much of the peak summer vacation season. Net income for the third quarter totaled $245 million, or $1.24 per share, compared with $76 million, or 41 cents per share, a year earlier, the airline said Wednesday, Oct. 24, 2012. (AP Photo/Chuck Burton)
Discovery bets on 2 dope series about pot growers
NEW YORK (
AP) — Cupcake makers, pawnbrokers and storage container raiders have all had their moments in reality television's spotlight. Now the time may be right for marijuana growers — and the people who chase them.
The Discovery network debuts a six-episode series, "Weed Country," at 10 p.m. Wednesday and will replace it with "Pot Cops" in April. Both examine the marijuana trade in northern California.
It fits Discovery's efforts to introduce interesting subcultures to viewers, said Nancy Daniels, the network's executive vice president for production and development on the West Coast. Discovery tried a series about a medical marijuana dispensary in Oakland two years ago, "Weed Wars," and is sticking with dope even though the show didn't do very well in the ratings.
"We still think it's an interesting world and maybe we didn't tap into the right part of it," Daniels said.
Based on its first episode, "Weed Country" is a nuanced effort at giving equal time to both sides of the issue. Producers find colorful growers who use science to make the best product possible. They don't believe what they are doing is wrong. "We're flying the flag of civil disobedience," one grower said.
The growers may be trying to dodge the law, but don't hesitate to open up different facets of their business to television cameras.
At the same time, "Weed Country" shows the challenges faced by law enforcement. It follows one group's careful training for backwoods missions to find farms guarded by growers who are armed and intent upon protecting their crops.
"It surprised me with how deep and complex it was," Daniels said.
The show does have some distracting reality TV contrivances. Before one commercial break, a grower making a late-night delivery to a customer becomes suspicious of a van that ominously pulls out behind him on a dark road. After the break, the van drives innocently by. At another point, producers lead you to believe the grower is about to be pulled over by police when, after a commercial, it becomes clear the officer is going after someone else.
The "Pot Cops" series will be told from the point of view of law enforcement, after producers reached an agreement for access to officers hunting down marijuana farms in California's Humboldt County.
Discovery had planned to air the two programs back-to-back on the same night and promote it as "Weed Wednesday" on the network. But those plans were dropped because unrelated programming expected to be available this spring had fallen through and Discovery needed "Pot Cops" to fill a hole on its schedule in April.
The change had nothing to do with feeling cold feet about a "Weed Wednesday" promotion, Daniels said.
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