This undated screenshot provided by the Milk Processor Education Program, known as MilkPep shows the company's Super Bowl advertisement. The Milk Processor Education Program, known as MilkPep and popular for its "Got Milk?" print ads, is featuring actor and professional wrestler Dwayne "The Rock" Johnson in a 30-second ad in the second quarter that is directed by Peter Berg. (AP Photo/Milk Processor Education Program)
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This undated screenshot provided by the Milk Processor Education Program, known as MilkPep shows the company's Super Bowl advertisement. The Milk Processor Education Program, known as MilkPep and popular for its "Got Milk?" print ads, is featuring actor and professional wrestler Dwayne "The Rock" Johnson in a 30-second ad in the second quarter that is directed by Peter Berg. (AP Photo/Milk Processor Education Program)
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This undated screenshot provided by Axe shows the Super Bowl advertisement for Axe. Axe's 30-second ad in the third quarter of the game shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead. It promotes Axe's new cologne "Apollo" and its contest to send someone on the first suborbital space tour in 2014. (AP Photo/Axe)
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This screenshot provided by Paramount Farms shows Psy filming the Super Bowl advertisement for first-time advertiser Paramount Farms' Wonderful Pistachios brand of nut. The 30-second ad in the third quarter presents the company's "Get Crackin'" campaign that stars the Korean pop sensation Psy. (AP Photo/Paramount Farms)
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This screenshot provided by Kraft shows the Super Bowl teaser advertisement for Kraft's Mio water enhancing drops. Kraft enlisted Tracy Morgan from NBC's "30 Rock" to introduce its new Mio Fit water enhancing drops in a 30-second ad during the third quarter. (AP Photo/Kraft)
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This undated image provided by Best Buy, shows Amy Poehler on the set of the Company's Super Bowl commercial. Best Buy's 30-second ad in the first quarter stars Amy Poehler, star of NBC's "Parks and Rec," asking a Best Buy employee "lots of questions." (AP Photo/Best Buy)
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This screen shot provided by Hyundai shows the Super Bowl advertisement by Hyundai Motor Group's Kia. In the advertisment, Kia invents a fanciful way that babies are made, blasting in from a baby planet in its "Space babies" ad for the 2014 Sorento crossover. (AP Photo/Hyundai)
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This undated screenshot provided by PepsiCo shows the Super Bowl advertisement for PepsiCo's Frito-Lay's Doritos. PepsiCo's"Crash the Super Bowl" ads are back for the seventh straight year. Two 30-second commercials made by consumers will make it on the air. Fans voted for one winner and Doritos chose the other.(AP Photo PepsiCo)
Cincinnati casino helps transform neighborhood
CINCINNATI (AP) — With three weeks still to go before the last of four Ohio casinos opens in
Cincinnati, the $400 million facility already has helped transform the surrounding neighborhood and contributed to a decrease in crime.
The two-story, 400,000-square-foot casino sits on what used to be a shabby parking lot on the edge of downtown Cincinnati in the small but artsy neighborhood known as Pendleton.
Almost two years to the day since the casino broke ground, more than $22.9 million has gone toward widening streets, replacing busted sidewalks, planting trees, improving lighting, installing public art and creating a large, grassy plaza for live events.
Those efforts were designed to make the area safer, more attractive, and more walkable, while making the casino more inviting.
"This isn't just an investment in a building, but an investment in a neighborhood and an entire community," said Vice Mayor Roxanne Qualls at a news conference Tuesday in a new mini park that sits between Pendleton and the casino.
Statistics from Cincinnati police show that crime in the 900-person neighborhood decreased from 212 incidents in 2011 to 141 last year, a 34 percent decrease and the largest year-to-year drop Pendleton has ever seen. Rapes fell from three in 2011 to one in 2012 while burglaries fell from 19 in 2011 to five in 2012, a 74 percent decrease.
On top of improvements surrounding the casino project, Cincinnati police also targeted Pendleton last year as part of a neighborhood enhancement project, said Sgt. Elena Moton, the neighborhood liaison for Pendleton.
Among those efforts included stepped-up enforcement of housing codes, cleaning up graffiti and litter, installing security cameras, and repairing streets.
Pendleton also has attracted new residential development, with an Indianapolis developer planning to put 170 luxury apartments in an old school; 86 affordable-housing units also are planned.
Andrew Salzbrun, a Cincinnati native who has lived in Pendleton for the past year and a half and is vice president of the neighborhood council, said he's noticed the area "drastically improve" in a short period of time.
Salzbrun, 27, said he's heard other neighbors worrying about increased vehicle traffic because of the casino but that he's not concerned about it.
"I don't think there's a lot of downfall for activating a vacant parking lot and turning it into a usable space," said Salzbrun, co-owner of a 4-year-old Cincinnati-based marketing firm called AGAR.
"It was all blacktop and not a very well-kept place, there was little to no lighting," he said of the space the casino now occupies. "It was more of an eyesore than anything else."
The casino is set to open on March 4.
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