The Cancer Council says the sun safe message still is not getting through to young people.
New research from the Cancer Council has revealed people aged between 12 and 17 still believe a suntan is healthy.
Despite the finding, there were some encouraging signs with the proportion of young people desiring a tan falling from 60 per cent to 45 per cent over the last eight years.
Cancer Council spokeswoman Jen Makin says getting the sunsmart message through to young people can be difficult.
"They look at what people are doing around them," she said.
"They see what's in the media and there's a lot of portrayal of people who are very tanned as being fashionable and the kind of people that they would want to be.
"We still have that high percentage of young people who agree that a sun tanned person looks more healthy."