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SHOTLIST:

AP TELEVISION - AP CLIENTS ONLY

Washington - February 5, 2013

NATS UP Press Conference: "I did spend yesterday afternoon counting one-by-one ... Has allowed me announce your successful seventh Guinness World Records title."

SOUNDBITE: Mike Janela/Adjudicator, Guinness World Records: "well I came down to see if National Geographic Kids could break a Guinness World Records feat for the most shoes collected for recycling and I was out here to count all the shoes and come up with an exact number and in the end verify that they did indeed set a new Guinness World Records achievement.

SOUNDBITE: Rachel Buchholz/Editor, National Geographic Kids Magazine: "this is 16 thousand four hundred and seven shoes that have been sent in from all over the country by readers and kids and families and schools"

SOUNDBITE: Mike Janela/Adjudicator, Guinness World Records: "Being able to kind of see the amount of shoes, how many people donated, the different kinds. And as the number kept getting higher and higher and closer to that record total it got kind of exciting seeing if they could do it. So it was definitely an interesting experience.

SOUNDBITE: Rachel Buchholz/Editor, National Geographic Kids Magazine: "They've been coming in since October. So we've been collecting them and storing them downstairs in the basement. We actually had to sort through all the shoes to separate the recyclable ones from the non-recyclable ones and then yesterday we brought out about 50 boxes of shoes and laid them all out in our courtyard."

SOUNDBITE: Mike Janela/Adjudicator, Guinness World Records: "while I was counting the shoes there were certainly a number of them that really stuck out, popped into my mind, which also helped count them because I could remember, ok, it's kind of like a bookmark. So either metallic silver ones that were kind of reflecting in the light, really big ones, really little ones. You know little baby shoes that were kind of hidden under other ones. Some old shoes, some new shoes, multi-colored shoes, ti-dye, rainbow, neon pink, a little bit of everything. When you get over 16 thousand shoes together, you're going to see pretty much every kind of shoe you can imagine."

SOUNDBITE: Rachel Buchholz/Editor, National Geographic Kids Magazine: "we went out and we asked some celebrities to send us some shoes to help us inspire kids to participate in this program. So Eli Manning sent us three pairs, Danika Patrick sent some. Liam from One Direction sent us a pair of shoes. Carl Lewis, Amanda Beard, people from all over, they really got excited about helping kids set this record."

SOUNDBITE: Mike Janela/Adjudicator, Guinness World Records: "and so National Geographic Kids had to get at least 15 thousand shoes for recycling. They ended up getting 16 thousand four hundred and seven. So a successful record for them."

STORYLINE:

The attempt for the largest collection of shoes to be recycled consists of 16,407 shoes, including those of Taylor Swift, One Direction band members, Danica Patrick, Eli Manning and Amanda Beard. (The official title is pending the receipt of the shoes at the recycling facility.)

With the help of Nike's Reuse-A-Shoe program, the sneakers will be recycled into Nike Grind - a material used in athletic surfaces such as basketball courts and running tracks.

PRODUCER: NICOLE GRETHER