FILE - In this Jan. 30, 2012 file photo Darla, a 7-year-old Clydesdale, top, watches over her foal at Warm Springs Ranch in Boonville, Mo. Budweiser announced Tuesday, Feb. 5, 2013 the three-week-old star of their Super Bowl ad now has a name: Hope. (AP Photo/Jeff Roberson, File)
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FILE - In this Jan. 30, 2012 file photo Darla, a 7-year-old Clydesdale, top, watches over her foal at Warm Springs Ranch in Boonville, Mo. Budweiser announced Tuesday, Feb. 5, 2013 the three-week-old star of their Super Bowl ad now has a name: Hope. (AP Photo/Jeff Roberson, File)
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FILE - This Jan. 19, 2012 file photo shows billboards advertising Broadway shows in Times Square, in New York. The TEDxBroadway conference will be held Monday, Jan. 28, 2013, at the off-Broadway complex New World Stages. The one-day event is bringing together more than a dozen producers, marketers, entrepreneurs, academics, economists and artists. All will try to answer the question: "What is the best Broadway can be?" (AP Photo/Charles Sykes, file)
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FILE - In this Saturday, April 28, 2012, file photo,Pakistanis use a cart to carry the lifeless body of a civilian away from the site of fighting, during a crackdown operation by Pakistani police commandos against criminals in Karachi's town of Lyari, Pakistan. Over 2,000 people were murdered in Pakistan's largest city last year, but the shooting death of 20-year-old Shahzeb Khan in one of Karachi's most upscale neighborhoods sparked an unusual outcry and highlighted a growing trend of citizens using social media to hold the country's rich and powerful to account. (AP Photo/Fareed Khan, File)
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FILE - In this Friday, Jan. 18, 2013, file photo, Pakistani women mourn the death of her family member, during a funeral in Karachi, Pakistan. Over 2,000 people were murdered in Pakistan's largest city last year, but the shooting death of 20-year-old Shahzeb Khan in one of Karachi's most upscale neighborhoods sparked an unusual outcry and highlighted a growing trend of citizens using social media to hold the country's rich and powerful to account. (AP Photo/Fareed Khan, File)
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FILE - In this Friday, April 27, 2012, file photo, Officers of Pakistani law enforcing agency escort an alleged criminal during a crackdown operation against criminals in Karachi's town of Lyari, Pakistan. Over 2,000 people were murdered in Pakistan's largest city last year, but the shooting death of 20-year-old Shahzeb Khan in one of Karachi's most upscale neighborhoods sparked an unusual outcry and highlighted a growing trend of citizens using social media to hold the country's rich and powerful to account. (AP Photo/Shakil Adil, File)
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FILE-This Monday, July 30, 2012 file photo shows Sarah Jones, a former Dixie Heights High School teacher and Cincinnati Ben-Gal cheerleader, arriving at the Kenton County Justice Center, in Covington, Ky. Jones, who was convicted of having sex with her 17-year-old student three months ago, is suing a controversial Scottsdale, Ariz.-based gossip website and its owner over lewd comments made about her online long before any accusations involving the teenager surfaced. (AP Photo/The Enquirer, Patrick Reddy, File) NO SALES
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FILE - This Aug. 11, 2009, file photo, shows a chicken breast sandwich and water from subway on a kitchen counter in New York. Subway, the world's largest fast food chain, is facing criticism after an Australian man posted a picture on the company's Facebook page on Jan. 16, 2013, of one of its famous sandwiches next to a tape measure that seems to shows it's not as long as promised. (AP Photo/Seth Wenig, File)
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In this Saturday, Dec. 15, 2012 file photo, singer Mick Jagger, center, guitarists Ronnie Wood, left, and Keith Richards, of The Rolling Stones perform live at the Prudential Center in Newark, N.J. (Photo by Evan Agostini/Invision/AP, File)
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FILE - This film image released by Columbia Pictures shows Daniel Craig as James Bond in the action adventure film, "Skyfall." (AP Photo/Sony Pictures, Francois Duhamel, File)
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FILE - In this Sept. 23, 2012 file photo, actress Lena Dunham arrives at the 64th Primetime Emmy Awards at the Nokia Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP, File)
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FILE - In this Saturday, Jan. 16, 2010 picture, Whitney Houston accepts an award at the Warner Theatre during the 2010 BET Hip Hop Honors in Washington. Houston was the “top trending” search of the year, according to Google Inc. People around the globe searched en masse for news about the superstar singer's sad, accidental drowning (AP Photo/Nick Wass, file)
Budweiser Clydesdale foal is named Hope
ST. LOUIS (AP) — The three-week-old star of
Budweiser's Super Bowl ad now has a name: Hope.
Anheuser-Busch said Tuesday that its contest to find a name for the foal born Jan. 16 at the company's Clydesdale ranch in mid-Missouri generated more than 60,000 tweets, Facebook comments and other messages. Hope was one of the more popular names generated through the social media effort.
Other suggestions were nods to the song featured in the commercial, including Landslide — the name of the song — and Stevie — for Fleetwood Mac singer Stevie Nicks.
"We were overwhelmed by the response we got," Lori Shambro, brand director for Budweiser, said in a statement.
"Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully," Shambro said.
The ad chronicles the enduring bond of a Clydesdale foal and the horse's trainer. Anheuser-Busch has released a two-minute version available on YouTube.
The young horse proved to have some acting chops: Though a female, she played a male in the 60-second spot "Brotherhood." The commercial ranked No. 1 on USA Today's Ad Meter, a ranking based on fan voting on the USA Today website through Facebook and Twitter.
The foal now weighs 200 pounds and will weigh roughly 2,000 pounds when she is grown, said John Soto, supervisor of Warm Springs Ranch, where Anheuser-Busch raises Clydesdales near Boonville, Mo.
Hope was the second Clydesdale born at Warm Springs Ranch this year. Soto said a male horse was born 36 hours earlier. He has been named Stan, in honor of St. Louis Cardinals great Stan "The Man" Musial, who died last month at age 92.
Two other Clydesdales have since been born at the ranch, and two more are due any day, Soto said. More than 30 Clydesdales are expected to be born in 2013.
The Clydesdales have been associated with Budweiser since 1933. The company introduced them to celebrate the repeal of Prohibition for beer.
Tags:
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