FILE - In this Friday, Jan. 25, 2013, file photo, Marissa Mayer, CEO of Yahoo!, listens during the 43rd Annual Meeting of the World Economic Forum, in Davos, Switzerland. Yahoo showed more signs of progress during the fourth quarter of 2012m, as the Internet company took advantage of higher ad prices and rising earnings from its international investments to deliver numbers that exceeded analyst forecasts. The results announced Monday, Jan 28, 2013, covered Yahoo's first full quarter under Mayer. (AP Photo/Keystone, Laurent Gillieron)

Ahead of the Bell: Facebook to post 4Q results

Published: 11:26:33 AM, Wed 30 January 2013 UTC

NEW YORK (AP) — Facebook Inc.'s fourth-quarter results, set for release after the closing bell on Wednesday, could surpass Wall Street's average expectations thanks to ad revenue growth, especially on mobile devices.

After a difficult 2012 that capped a disappointing initial public offering in May, investors have sent Facebook's stock up more than 16 percent this year in hopes that new advertising formats, especially on mobile devices, will help grow revenue at a fast pace.

The company's third-quarter results, posted in October, offered some proof that the company can make money from mobile advertising — a big concern for investors because most of Facebook's users access it on mobile devices. The company had said that that some 14 percent of its ad revenue came from mobile advertising — the first time it disclosed such a figure. Its adjusted earnings and revenue had surpassed Wall Street's expectations.

The company hasn't given financial guidance. Analysts surveyed by FactSet expect, on average, earnings of 15 cents per share on revenue of $1.51 billion.

Raymond James analyst Aaron Kessler, who recently upgraded Facebook to "Outperform" from "Market Perform," expects the company to report higher-than-expected results thanks to mobile growth, new ad formats and international expansion.

Wedbush analyst Michael Pachter also thinks that the company will beat Wall Street's expectations, with solid revenue "from a slew of new products, mobile growth, and increasing user engagement."

Its shares rose 50 cents, or 1.6 percent, to $31.29 in premarket trading.

Tags: facebook, facebook inc., google, new york city, international expansion, new products, percent, expectations, results, fourth-quarter results, wall street, business, company, stock market, revenue, new york, mobile advertising, mobile devices, premarket trading, big concern, initial public offering, third-quarter results, ad revenue, average expectations, analyst aaron kessler, user engagement, wedbush analyst michael, ad revenue growth, mobile growth, new advertising formats, new ad formats, solid revenue, difficult 2012, fast pace, users access, financial guidance, higher-than-expected results

Close
Loading
Close