OpenTable buys food photo-sharing app Foodspotting

Print Page Updated: 07:35:03 PM, Tue 29 January 2013

NEW YORK () — Restaurant reservations site says it is buying Foodspotting, a mobile app for finding and sharing photos of food, for about $10 million to help it personalize its service.

OpenTable Inc. lets people book reservations online, or through its mobile app, without having to talk to a person. It's used by about 26,000 restaurants around the world. The San Francisco-based company says it will use Foodspotting's formulas for restaurant recommendations to help tailor OpenTable for individual users.

OpenTable says it recently added photos of food from Foodspotting in a partnership with the company.

Foodspotting's founder, Alexa Andrzejewski, will join OpenTable along with most of the startup's 10 employees. OpenTable says it plans to keep the Foodspotting website and app going.

Tags: opentable inc., alexa andrzejewski, opentable, world, restaurant, person, app, restaurants, business, online, partnership, service, people, new york, individual, startup, photos, mobile computing, mobile app, san francisco-based company, opentable buys food, tailor opentable, photo-sharing app foodspotting, people book reservations, restaurant reservations, individual users, restaurant recommendations, foodspotting website, formulas