A motorcyclist has died after he lost control and struck a power pole in Melbourne's outer southwest.

The 44-year-old man was travelling along Virgilia Drive at Hoppers Crossing when he lost control at a bend in the road and hit the pole at around 4.35pm (AEDT) on Saturday, police said.

Paramedics tried to revive the Hoppers Crossing man, but he died at the scene.

Police on Saturday also advised a Chinese woman had died in hospital after a car crash in Victoria's east earlier this month.

The 62-year-old had to be airlifted to Royal Melbourne Hospital after the car she was travelling in hit a tree at Noorinbee on January 7.

Police believe the driver, a 58-year-old man also from China, lost control of the vehicle. He suffered minor injuries.

Victoria's 2013 road toll stands at 14, compared to 24 at the same time in 2012.