FILE -In this Monday, Nov. 19, 2012, file photo, Denise Smith-Lad, left, asks her grandson Jordan Smith, 6, what he would like to eat as they camp in front of a Best Buy store in Cockrell Hill, Texas. Best Buy Co. reported another dismal quarter on Tuesday, Nov. 20, 2012, recording a loss in the third quarter, hurt by a continued sales slump and charges related to restructuring. Shares fell 5 percent in premarket trading. The electronics chain is struggling to reverse a years long decline in its business as competition from online stores and discounters increases, and consumers' tastes shift from more profitable items like TVs and desktop computers toward less profitable smartphones and tablets. (AP Photo/LM Otero)
Best Buy enlists Amy Poehler for Super Bowl spot
Published: 05:02:08 AM, Wed 23 January 2013 UTC
NEW YORK (AP) — Best Buy Co. is enlisting actress and comedian Amy Poehler to get its brand message across in a humor-focused spot during the Super Bowl XLVII.
The Minneapolis-based electronics chain says it will air a 30-second spot featuring Poehler, fresh off from her gig co-hosting the Golden Globes earlier this month, in the first quarter of the big game Feb. 3 on CBS.
The ad will convey a branding message and comes as as the electronics retailer works on a turnaround plan to combat tough competition from online retailers and discounters. The spot will be supported by a social media component, and a second ad will air after the game detailing several special offers.
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