LONDON (AP) — Manchester United agreed Tuesday two new sponsorship deals with a prominent Chinese bank and soft-drink manufacturer as the English Premier League club looks to capitalize on its status in Asia.

The three-year deals with China Construction Bank and beverage producer Wahaha are a sign of United's mass appeal in a country where it is believed to have 108 million supporters.

The club's agreement with CCB will see the advent of an official Manchester United branded credit card, which is set to become a popular feature for the club's fans in China, offering a range of benefits, including various club-related incentives.

United commercial director Richard Arnold said the nature of the deal will help to strengthen the club's connection with its Chinese fans, who he describes as "among the most supportive."

"Together with our TV and mobile partners, financial services products give us tangible ways of providing real benefits to our fans that enable them to establish a closer relationship with their favorite team," Arnold said.

The club's agreement with Wahaha has seen the company become United's first official soft-drink partner.

The firm is regarded as China's largest beverage producer in the past 11 years and Arnold expressed his joy at the deal.

"We are delighted to be able to work with a company which, like Manchester United, is dedicated to innovation and leadership in its field," Arnold said.

United has fostered a strong fan base in China in recent years, visiting the country 11 times to play friendlies since 1975.

United, which is owned by the Glazer family, has been rapidly raising cash through global sponsorship deals.

United's commercial revenue grew 13.7 percent to a record 117.6 million pounds (then $188 million) in 2011-12, the largest in the Premier League.

About News.net

Publishing Services International Limited (PSIL) is the publisher and operator of a worldwide network of online news sites dedicated to delivering fair, accurate and relevant reporting from a variety of the world’s most trusted sources – from the biggest cities to the smallest towns.

We deliver positive and powerful messages to our readers, providing up‑to‑the‑second news that matters to the individual.

Our promise is to serve communities and individuals worldwide, delivering information that hasn’t always been available to them. We will give them back a voice – a voice that’s empowering because it is theirs – and provide a platform to communicate between themselves and the world.

We believe people are not just generic demographics; they are individuals with their own preferences and curiosities. We are about understanding these individuals, listening to them, and serving them.

We are the new pioneering spirit of news – we’re not talking to everyone, we’re talking with every one.

If you want your news, your voice, your way, on your time – we’ve got news for you.

 

FAQs

Email

If you have any questions or concerns please email us on support@news.net

Phone

  • Australia, Toll Free 1-800-983-421
  • Hong Kong, Toll Free 800-906-187
  • Singapore, Toll Free 800-852-3871
  • USA/Canada, Toll Free 1-800-830-4132

Advertise With Us

Interested in being awesome?
Contact us by email or phone.

Cancel